● Senior Technical Project Manager
John Raslavsky
I diagnose the real problem behind a stalled project, then lead the team through to a measurable result.
Years in technology
Years leading enterprise delivery
Monthly revenue after platform rebuild
Under budget across 7 regulated launches
Selected work
Problem → Approach → Result
01
32,000 SKUs · 12× monthly revenue
02
7 sites · HIPAA + IRB
03
Wix → WordPress · +40% sales
04
make.com · Monday.com · SMS
05
94% and 89% time reduction
01 / E-Commerce, Regulated Retail
E-Commerce Platform Rebuild, 32,000 SKUs
Rebuilt storefront — search, category browsing, and checkout
Monthly revenue, within 2 months of launch
Margin — $14K actual on a $30K engagement
Concurrent checkout capacity, 6 to 30 users
Problem
A regulated e-commerce retailer in the firearms and ammunition industry had a fully built catalog of 32,000 products and stagnant monthly revenue (~$1M). Site search returned no results for common searches, and category browsing didn’t surface products either. Customers could not find what they came to buy.
Approach
Diagnosed the problem firsthand by testing the site as a customer would. Led a 7-person team (3 full-time, 4 part-time) through a 5-month rebuild of the site’s information architecture, search, and checkout flow. Optimized backend infrastructure to improve concurrent checkout capacity 6x (from 6 to 30 concurrent users), monitored via New Relic. Built state-restricted delivery logic for regulated products and automated cart-recovery workflows. Coordinated directly with the client’s marketing team as they scaled traffic to the rebuilt site.
Result
Monthly revenue grew from $1M to $12M within 2 months of launch, verified through platform sales reporting. Delivered at $14K actual cost on a $30K engagement (53% margin). Automated cart-recovery workflows cut cart abandonment 20%. The client relationship extended 4 years, including a follow-on wholesale platform build.
02 / Healthcare, HIPAA + IRB
Multi-Site Healthcare Portfolio
Site 1 of 7
Site 2 of 7
Under budget — $156K against $200K
On-time delivery, 6-month average timelines
Post-launch emergencies across 7 launches
Monthly user engagement after IA redesign
Problem
A multi-location healthcare network needed 7 new websites designed, built, and launched under strict regulatory constraints (HIPAA, IRB), with clinical, compliance, IT, and marketing stakeholders all needing alignment on scope and priorities.
Approach
Owned end-to-end delivery across all 7 sites. Built formal project plans, RACI matrices, and RAID logs (risks, assumptions, issues, dependencies) for each launch. Coordinated weekly stakeholder updates, bi-weekly cross-functional meetings, and monthly executive briefings. Redesigned information architecture and user journeys across the portfolio. Implemented structured schema markup to strengthen local search visibility for the multi-location network.
Result
Delivered at $156K actual spend against a $200K budget (22% under budget), with 85% on-time delivery across 6-month average timelines. Zero post-launch emergencies across all 7 regulated launches. Monthly user engagement rose 20% following the information architecture redesign.
03 / Conversion Optimization
Conversion Optimization Through Platform Migration
Migrated WordPress site
Increase in online sales
Problem
A client’s Wix-based website limited how much product detail they could show customers and had unclear points of user friction.
Approach
Migrated the client from Wix to WordPress. Integrated conversion tracking and heatmapping to identify exactly where users were dropping off, then used those findings to redesign the specific pages and flows causing the friction.
Result
40% increase in online sales.
04 / Healthcare Operations
Recruiting Operations Automation
Problem
A healthcare organization’s recruiting team was working with an old phone system plagued by frequent technical difficulties, and had no way to text patients at all. One recruiter specifically flagged that the team could not send potential clinical trial patients updates or information about their appointments, forcing reliance on phone calls alone for time-sensitive communication. The team also needed to manage a growing volume of inbound calls generated by radio and print advertising campaigns.
Approach
Architected a telephone system integrated through make.com to enable real-time SMS outreach to potential trial patients. Built an API integration connecting webform lead submissions directly into Monday.com, and designed the board layouts and automations to manage lead flow. Rebuilt the system post-launch to give individual recruiters dedicated phone lines and added round-robin call routing to distribute inbound campaign traffic.
Result
Recruiters gained the ability to text potential trial patients directly, including appointment updates and information that had previously required a phone call. Inbound campaign call volume was distributed automatically through round-robin routing instead of concentrating on a single line, and each recruiter operated from a dedicated number.
05 / Internal Delivery
AI-Augmented Delivery Workflow
AI-powered reporting dashboard — GA4 and Search Console
Page production time, 94% reduction
Bi-weekly reporting production, 89% reduction
Problem
Recurring production tasks, building templated web pages from design mockups and compiling bi-weekly performance reports, were consuming disproportionate time relative to their complexity.
Approach
Built AI-assisted production workflows using Claude Code and Claude Design to convert design mockups directly into production-ready pages. Built an AI-powered reporting dashboard consolidating Google Analytics 4 and Search Console data.
Result
Page production time cut from 8 hours to 30 minutes (94% reduction). Bi-weekly reporting production cut from 4.5 hours to 30 minutes (89% reduction).
About
Senior Technical Project Manager with 13+ years of technology experience, including 8+ years leading enterprise systems delivery, cross-functional teams, and vendor relationships, much of it in regulated healthcare environments. Known for diagnosing the real problem behind a stalled project or underperforming platform, then leading the team and stakeholders through to a measurable result. Currently pursuing PMI-ACP certification.
Skills & Tools
Project & Delivery Leadership
Technical & Infrastructure
AI & Operational Efficiency
Compliance & Platforms
Let's talk.
John Raslavsky
Longbranch, WA — available remote